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How are you wording AI disclosure in client work?

Started 1w ago 5 replies 890 views

Freelance copywriter here. I use AI for research summaries and for terrible first drafts that I then rewrite. Nearly everything a client sees is mine, but not every word started that way.

Two clients have asked about AI use this month. One was relieved I use it ("faster turnaround!"); one was quietly alarmed.

I'd like a standard line for proposals that's honest without sounding like a confession or a sales pitch. Something like:

I use AI tools for research and early drafting. All final copy is written, edited and fact-checked by me, and no client material is used to train any model.

Too much? Too little? How are other freelancers and agencies handling this?

5 replies

  1. I have a three-line version on my rate card: what I use AI for (thumbnails, mood boards), what I never use it for (final artwork) and what happens to client files (never uploaded to tools that train on them). Clients have stopped asking, which I take as a good sign.

  2. From my user interviews (small sample, so take it lightly): people cared much less about whether AI was used than about whether a person checked it. Your line leads with the right thing. I'd move 'fact-checked by me' earlier.

  3. Counterpoint: most clients don't care until something goes wrong, and then they care a lot. The disclosure matters less than having a record of what you did. Keep notes per project.

  4. On my channel I just say it out loud: 'AI helped me tighten this script; every cut and every measurement is mine.' Viewers were more interested than upset. People like knowing how things are made.

  5. Maya Okafor

    Maya OkaforStaff · Editor

    · Editor-in-Chief

    Sofia, your draft is close to the 'sliding scale' approach we describe in The New Etiquette of Saying 'I Used AI'. The sincerity test there might help with the alarmed client: did the help replace the attention they were paying you for? From your description, it didn't.

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