About Ideabro

Ideabro is a magazine for people with ideas — and for the moment we're all living through, when a good idea and a capable AI can get a surprising distance together before lunch.

We cover artificial intelligence the way a smart friend would talk about it over dinner: plainly, specifically, with enthusiasm where it's earned and skepticism where it isn't. We read the papers, test the tools, interview the builders and ask the awkward questions, so you can spend your time making things instead of decoding press releases.

What we believe

Useful beats impressive. Every story should leave you able to do, decide or understand something you couldn't before. If a piece is only exciting, it isn't finished.

Specific beats breathless. "This changes everything" is not analysis. We'd rather tell you exactly what a tool does well, where it breaks and who it's for.

People are the story. Models are fascinating, but the most interesting thing about AI is what people do with it — teachers, founders, artists, nurses, policymakers, kids. We write about them.

Hype is a bug. We don't take money for coverage, we label sponsored content clearly and we're happy to say when something is overrated.

What "AI-first" means here

Lots of publications cover AI. We try to be an AI-first magazine, which means three things.

We use AI in how we work — openly. Our writers use AI tools for research, transcription, outlining and editing when it helps, and every article carries a label telling you exactly how AI was involved: Human-written, AI-assisted or AI-generated. You can read the full rules in our AI Policy.

We built AI into how you read. Every story comes with an AI summary, an "explain it like I'm twelve" version and suggested follow-up questions. You can ask the archive anything and get an answer that cites the stories it came from. The Idea Lab helps you stress-test your own ideas.

We're readable by machines, too. Every article is available as clean markdown for AI agents and research tools, and we publish an llms.txt file describing our site. If your assistant reads Ideabro, we want it to get the facts right.

What you'll find here

• Stories across eight sections, from Models & Research to Learn AI.
• Series, including Bro Talks, our long-form interviews; The Daily Prompt, Jonah Kim's column built around one prompt a day; Field Notes, where we try something for a week and report back; and Idea Autopsy, about why promising products failed.
• The Ideabro Brief, one smart email every weekday morning.
• Community spaces: the Forum, the Idea Board, a Prompt Library shaped by readers, and events where we meet in person and online.
• Practical tools: Signals for the day's notable developments, the Tool Shed for vetted tools, and a job board for AI-adjacent roles.

The team

Ideabro is made by a small editorial team with backgrounds in print journalism, machine-learning research, software, illustration and the classroom. Our editor-in-chief, Maya Okafor, founded the magazine after a decade covering technology for print. You can meet everyone on our authors page.

We also have an unusual colleague: Ideabro Machine, our synthetic correspondent. It drafts certain explainers, glossaries and roundups. Everything it writes is labelled AI-generated and is fact-checked and edited by a human before publication. It does not conduct interviews, write opinion pieces or invent quotes.

Independence

Ideabro is editorially independent. Advertisers and sponsors never review or approve our journalism before publication, and sponsored content is always clearly marked. When a writer has a personal connection to a company or person they're covering, we disclose it or assign the story to someone else.

Get involved

We're building Ideabro with our readers, not just for them.

• Pitch us a story, an idea or a tool through our submission form.
• Send a tip — confidential if you need it — via /submit?type=tip.
• Spot a mistake? Tell us. Our corrections page explains how we fix things.
• Say hello at hello@ideabro.com. A human reads every message.

Thanks for reading. Now go make something.