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Customer Interview Synthesiser

Turn a pile of interview notes into patterns, quotes and decisions, without inventing insights.

Shared by Marcus LeeOctober 17, 20261.1K copies

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Here are notes from {{number}} customer interviews about {{product or problem}}:

"""
{{interview notes, separated by ---}}
"""

1. List the recurring problems, with how many interviews mentioned each.
2. For each problem, include one verbatim quote, marked with which interview it's from.
3. Note any contradictions between interviewees.
4. Separate what people DID (behaviour) from what they SAID they'd do (opinion).
5. Suggest three decisions these interviews support, and one decision they
   clearly do NOT support yet.

Only use what's in the notes. If a pattern appears in just one interview,
label it "single mention".

Ask Ideabro with this

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Claude

Works with most modern chat models. Results improve when you give it more context than you think it needs.

Get more out of it

Add real numbers: price, audience size, costs. Vague in, vague out.
Ask it to argue against its own recommendation.
End with “What should I do in the next 48 hours?”

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"""
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"""

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