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Editorial Illustration Brief

A structured brief for magazine-style conceptual illustrations, built around one clear visual idea.

Shared by Priya Sethi1.6K copies

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Editorial illustration for an article titled "{{headline}}".

Core idea to visualise: {{the one concept, e.g. "a small person steering a huge machine with a tiny tiller"}}
Composition: {{e.g. single central figure, lots of negative space, low horizon}}
Style: flat shapes, subtle paper grain, limited palette of {{3-4 colours}},
       inspired by mid-century print posters
Mood: {{e.g. curious, slightly uneasy, hopeful}}
Format: {{aspect ratio}}, leave the top third clear for a headline
Avoid: text, logos, photorealism, glowing circuits, robots with human faces
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  • Describe light, lens and mood — not just the subject.
  • Name a medium (risograph, gouache, 35mm film) for a consistent style.
  • Iterate on one variable at a time so you learn what changed the image.

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